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Consent and 10DLC compliance

To maintain compliance with federal regulations and industry standards, all SMS communications sent through Raise More must adhere to SMS consent and 10DLC (10-Digit Long Code) compliance guidelines. This ensures that your messaging campaigns are effective, legal, and respectful of your audience.

SMS consent is a permission granted by individuals to receive SMS messages from your organization. Consent must be explicit, meaning that individuals have opted in to receive your messages knowingly and willingly.

Key Points:​

  • Opt-In Requirement: You must obtain clear consent before sending any SMS messages. This can be done through forms, checkboxes, or keywords (e.g., texting “JOIN” to a specific number).
  • Double Opt-In: For added protection, use a double opt-in process where the recipient confirms their consent by responding to a confirmation message.
  • Disclosure: When collecting consent, inform recipients about the frequency of messages, potential costs, and how they can opt out.

What is 10DLC Compliance?

10DLC is a messaging system introduced by carriers in the United States to improve the delivery and security of A2P (Application-to-Person) messaging using standard 10-digit phone numbers. All businesses using SMS for communication must register their numbers and campaigns with The Campaign Registry to avoid disruptions or fines.

Key Points:​

  • Campaign Registration: All messaging campaigns must be registered with The Campaign Registry, detailing the type of messages you intend to send.
  • Brand Registration: Your organization must register as a “brand” under The Campaign Registry, which links your identity to your phone numbers and messaging activities. Approved Use Cases: Ensure that your messages align with approved use cases (e.g., political outreach, customer service updates). Unapproved use cases, such as spam or phishing, can lead to penalties.
  • Message Content: Avoid prohibited content, including sensitive or misleading information, and ensure that all messages are relevant and expected by the recipient.

Best Practices for Compliance​

  • Maintain Up-to-Date Records: Keep a record of opt-in consents and opt-out requests for at least 5 years.
  • Respect Opt-Outs: Implement an automated system that processes opt-out requests (e.g., replying “STOP”) immediately to prevent further messages.
  • Use Clear Language: Ensure that your opt-in and opt-out instructions are clear, concise, and easy to understand.
  • Regular Audits: Regularly audit your SMS lists and campaigns to ensure compliance with consent and 10DLC guidelines.

Consequences of Non-Compliance​

Non-compliance can lead to fines, message filtering, and suspension of messaging capabilities by carriers. It's crucial to adhere to these guidelines to maintain your organization’s reputation and communication efficiency.

Getting Help​

If you have any questions about SMS consent or 10DLC compliance, please contact the Raise More support team at support@raisemore.app -- We are here to help you ensure that your messaging campaigns are compliant and successful.